Guideline Update: Simulated Meat and Simulated Poultry
Health Canada has released updated guidelines for manufacturers and packagers of simulated meat and poultry products, aimed at facilitating compliance and ensuring accurate product labelling. Regulatory definitions have been clarified and specifications outlined for which products fall under these definitions. Additionally, sensory characteristics such as visual appearance, texture, flavor, odor, and advertising methods have been included in the updated guidelines.
The main objective of Health Canada's guidelines for product labeling is to emphasize the importance of clear and accurate information on product packaging. Using appropriate terminology and qualifying statements can aid consumers in making informed decisions. The guidelines help differentiate between "veggie" products and "simulated" products that are designed to mimic the look, taste, and smell of real meat.
The guidance document for simulated meat and simulated poultry products is separated into three categories: appearance, marketing, and compositional requirements. Here's what you need to know:
Appearance: Products that mimic the appearance and texture of meat or poultry but do not contain actual meat, poultry, or fish are considered simulated meat and poultry products. Sensory characteristics like visual appearance, texture, flavor, and odor define simulated meat or poultry products.
Marketing: Simulated meat and poultry products must be clearly labelled as "simulated" and contain no meat or poultry. The product's common name should include the term "simulated," and "contains no meat" or "contains no poultry" statements should be close to the common name declaration on the principal display panel. Marketing allows for a comparison between simulated meat and actual meat or poultry, as well as the utilization of "substitute" claims.
Compositional requirements: Simulated meat must meet specific compositional requirements, including minimum protein content and rating, fat content, mandatory fortification, and a plant-based formulation. Other animal products and food additives may be added to meet compositional requirements.
To learn more about the guidelines and what products do not meet the “simulated” definition, visit this page.
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